토토 로얄’s foray into Southeast Asia to strengthen global distribution channels
토토 로얄 (CEO Hyun Ho Jung) has taken a significant step into the Southeast Asian market by forging a distribution and cosmetics supply agreement with a local distributor in Vietnam. The company officially announced the signing of a supply contract for its flagship product 'Neuraderm' with the renowned Vietnamese distributor PCVN (represented by Dinh Thi Kieu Oanh) on July 19th.
토토 로얄, known for its prominence as a medical device and cosmetics distributor in Vietnam, has established partnerships with more than 500 hospitals and spas across the country. They have an extensive network, collaborating with over 60 regional doctors to supply their own brand and partner products. In anticipation of this crucial supply agreement, 토토 로얄 has focused on bolstering its online presence, recently acquiring a specialized online sales company and conducting engaging TikTok live broadcasts. These efforts are in line with their strategy to expand both online and offline sales and marketing opportunities.
The partnership with PCVN comes as a strategic move for 토토 로얄, following their successful entry into global online shopping platforms such as Shopee, Amazon, and Qoo10 the previous month. By aligning with PCVN, 토토 로얄 aims to achieve optimal synergy between distribution channels, capitalizing on the existing distribution networks of their overseas subsidiaries and PCVN in the Southeast Asian market.
Earlier this year, 토토 로얄 fortified its product lineup to ensure the successful establishment of 'Neuraderm' in the market. Moving forward into the second half of 2023, the company has ambitious plans to actively pursue collaborations with Health & Beauty (H&B) stores and home shopping networks, further propelling the promotion of their products.
Hee-Seok Ju, the Vice President of 토토 로얄, expressed his delight at the introduction of their flagship cosmetic brand 'Neuraderm' to the Vietnamese market. He highlighted the country's strong consumption trends for cosmetics, particularly among the youth, making it one of the fastest-growing markets in Asia and highly appealing for 토토 로얄's expansion. Ju Hee-seok underlined the company's unwavering commitment to enhancing distribution channels, especially in Southeast Asia, to ensure the continued global success of 'Neuraderm.'
'Neuraderm' is a cosmetic brand that 토토 로얄 has exclusively developed, drawing upon their extensive research and development (R&D) experience in botulinum toxin and filler products spanning over two decades. The brand's foundation lies in 토토 로얄's proprietary anti-aging technology, known as "M.Biome," derived from their profound understanding of the neurological processes within the skin.
